Simplifying complex products. Building and executing go-to-market strategies. Generating qualified leads and accelerating revenue growth.
Hands-On Fractional CMO Who Turns Growth Strategy into Results
Lewis Goldman is a hands-on fractional Chief Marketing Officer and growth executive who helps companies accelerate revenue by translating complex products into compelling customer value propositions, developing and executing integrated go-to-market strategies, and building lead-generation programs that deliver measurable results. He works alongside CEOs, founders, private-equity sponsors, and management teams to move from strategy to action—not simply recommend what should be done.
Lewis leads marketing initiatives, manages internal teams and outside agencies, oversees campaigns and budgets, aligns marketing with sales and distribution, and takes accountability for execution and business outcomes. His focus includes B2B fintech and SaaS, financial services and insurance, e-commerce, and multi-site service businesses and retailers. He brings both hands-on TechCXO client leadership and senior executive experience at LendKey, Citigroup, MetLife, and 1-800-Flowers.
Three Ways Lewis Helps Companies Grow
1 | Simplify Complex Products and Messages
Define priority ICPs, uncover customer pain points, sharpen differentiation, and translate complicated features into memorable messaging that makes the value of a product or service immediately clear. Deliverables can include positioning, value propositions, buyer journeys, sales narratives, and website messaging.
2 | Develop and Execute Integrated Go-to-Market Strategies to accelerate growth
Build and implement actionable growth plans spanning segmentation, distribution and channel partnerships, sales enablement, marketing investment, customer acquisition, retention, and expansion. Set priorities, mobilize internal and external resources, manage budgets, oversee execution, and track progress against measurable revenue goals.
3 | Generate Qualified B2B Leads
Build and run demand-generation programs using targeted campaigns, content, account-based marketing, paid and organic channels, events, partner programs, conversion optimization, and lead nurturing. Direct teams and agencies, test and optimize programs, and align marketing and sales around lead quality, pipeline creation, and revenue impact.
Selected TechCXO Client Results
Winmo | B2B SaaS
As interim CMO, sharpened messaging and go-to-market priorities; relaunched the website and PPC programs; introduced product and retention initiatives. Winmo exceeded ARR and TCV goals, improved inbound lead flow, and completed a successful transaction in 2025.
SBLI / LegacyShield | Insurance and Financial Services
Led post-acquisition business planning, distribution development, integration strategy, and go-to-market execution. LegacyShield expanded its advisor network and doubled revenue within two years.
Sikka.ai | B2B Software
Contributed as part of a multi-disciplinary TechCXO leadership team supporting go-to-market planning, market validation, and product-market fit. Sikka reported 270% growth in the business units supported by TechCXO.
Dr. Harvey’s | E-commerce
Led performance marketing agency selection, budget planning, marketing operations, and team development. The business grew more than 30% and exceeded its budgeted growth goals.
BloomCredit | Fintech
Current/recent consulting work spanning product value proposition, financial-institution messaging, marketing and go-to-market initiatives. ARR doubled within a year and high profile distribution partnerships with leading Financial Service companies were secured due to thought leadership and clearer messaging of the companies value proposition.
Cohen, Feeley, Altemose, and Rambo | Law Firm
Fractional CMO for leading Personal Injury law firm based in Pennsylvania, guiding the digital growth strategy, website redesign, local SEO, content and lead-conversion improvements. Within one year, the firm increased caseload 31%, achieved a 41% lead-to-case conversion rate, and grew organic website traffic 200%.
Kilwins | Multi-site Franchise Retailer
Served as the first Fractional CMO for 270 store chocolate and confection retailer. Led marketing strategy and execution for Kilwins’ franchise retail network, spanning brand positioning, website modernization, local SEO, digital campaigns and franchisee marketing support. Improved average SEO rankings by approximately 20 positions across stores and significantly increased organic search, social and email traffic, while strengthening local store discovery and increasing YOY same store sales by focusing on local market segmentation.
Executive Background
Previously CMO at LendKey; CMO (U.S.) at Global Life Distribution Holdings; SVP of Customer and Product Marketing at MetLife; SVP Marketing (CMO) at 1-800-Flowers; senior executive roles at Citigroup; founder of New Media Consulting, serving clients including Amazon, LinkedIn, and New York Life. Earlier roles include Sony, CNBC, and Colgate-Palmolive. BA, Harvard University; MBA, Columbia Business School.
Selected Case Studies
https://www.techcxo.com/case-study/winmo/
https://www.techcxo.com/case-study/sbli-of-massachusetts/
https://www.techcxo.com/case-study/sikka-software-sikka-ai/
https://www.techcxo.com/case-study/dr-harveys-fine-health-food-for-companion-animals/
