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Key Account Management

Sales Excellence

Key Account Management

  • Revenue Growth
  • Sales Excellence
  • Key Account Management

Compete and develop long-term business partnerships. Build company to company partnerships in key strategic and global accounts.

TechCXO’s Enterprise Key Account Planning and Management is a strategy and methodology for helping key account managers and teams build company to company partnerships in key, strategic and global accounts. Enterprise Key Account Management provides proven strategies for transforming qualified accounts from one-time sales hits to long term partnerships, leading to improved customer satisfaction, growth, expansion and retention.

The Enterprise Key Account Management methodology integrates key account management and opportunity management to maximize account planning and management activities and communication for targeting, selling, growing and retaining key accounts.

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Who Should Attend

Enterprise Key Account Planning and Management is a virtual or in person program designed for account managers, sales team members and their managers. It is followed by a Black Hat account coaching and review session. Participation, buy-in, and involvement by field sales management is critical to your sales force’s acceptance and use of the methodology.

  • Key Enterprise Account Management

  • What You’ll Learn

  • Live Exercises; Coaching and Review Sessions

Key Enterprise Account Management

In our TechCXO Key Enterprise Account Management selling workshop, we’ll show you how to:

  • move from opportunity management and transaction management to account management – selling from the inside out and the top down to give you greater account control
  • grow the individual account manager in executive presence and strategic literacy
  • build company-to-company trust for shorter, less competitive sales cycles
  • achieve higher margin, less competitive sales
  • develop global account strategies

What You’ll Learn

T.E.A.M. is a virtual or in person facilitator led program designed to install a process and grow your Key Account Managers and salespeople to more effectively manage and sell to large accounts. With Enterprise Key Account Management, we’ll show you how you can achieve:

  • value-added differentiation
  • increased executive access and support throughout the relationship
  • shorter sales cycles and reduced cost of sales through repeat business
  • high-quality onboarding and implementation engagements and customer satisfaction
  • more accurate sales forecasts and better allocation of resources
  • less price sensitivity for better margins
  • competitive displacement
  • demand stimulation skills instead of demand reaction skills
  • account loyalty

Live Exercises; Coaching and Review Sessions

During the T.E.A.M. program, which includes actual live account exercises and a coaching and review session, you’ll also learn strategies for:

  • qualifying account potential
  • gaining executive access and preference – before evaluations begin
  • developing a strategy map of the customer’s goals, objectives and initiatives that drive business value
  • building competitive preference
  • communicating and executing the plan
  • exceeding customer expectations
  • growing, expanding and retaining the customer
  • preparing for and effectively conducting the executive sales call

Facilitators Who Know Your Business

At TechCXO, we’re known for having the best facilitators and strategic/key account coaches in the business. All courses offered by TechCXO are taught by the firm’s principals who are seasoned executives, each with a minimum of 20+ years of successful experience in sales, sales management, and executive management.

Their knowledge of your industry translates to real value for you. TechCXO tailors course content to fit your model, market, needs and can provide practical examples – not theory – to support key concepts. Even the most experienced salesperson will benefit from the many real-life illustrations each facilitator delivers with humor and insight.

With TechCXO’s Enterprise Key Account Planning and Management, your sales force can achieve a quantum leap in their ability to target, penetrate elevate and dominate key accounts. We’ll show you how.

Enterprise Key Account Planning and Management is part of a three-tiered sales curriculum from TechCXO.

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Our Team

Norman Guadagno

Norman Guadagno

Partner
Michael-Baer-1-400x402

Michael Baer

Partner
Katherine Hunter-Blyden (3)

Katherine Hunter Blyden

Partner
Amanda-Donnelly-2-400x400

Amanda Donnelly

Partner
Ty-Flippin-2-400x400

Ty Flippin

Partner
Virginie-400x400

Virginie Glaenzer

Partner
Alan-Gold-Headshot-400x400

Alan Gold

Partner
Lewis Goldman

Lewis Goldman

Partner
Joe Gruca Headshot

Joe Gruca

Partner
Bert-Harkins-Headshot-400x400

Bert Harkins

Partner
Heather-Heydet-400x400

Heather Heydet

Partner
Jay-Kleinman-400x400

Jay Kleinman

Partner
Rose Lee Fractional CMO

Rose Lee

Practice Managing Partner
Rich-Makover-Headshot-400x400

Rich Makover

Practice Managing Partner
MikeMartin_Headshot1_2023-400x400

Mike Martin

Partner
Piers-Mummery-400x400

Piers Mummery

Regional Managing Partner
Matt-Oess-400x400-1

Matt Oess

Partner
Carrie-Pastolove-400x400

Carrie Pastolove

Partner
Paul-Rhoda-400x400

Paul Rhoda

Partner
amanda-sparks-headshot-Amanda-Sparks

Amanda Sparks

Principal
Samantha-Starling-400x400

Samantha Starling

Principal
Rhonda-400x400

Rhonda Willingham

Partner

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  • Partner and Channel Development and Execution
  • Opportunity Management

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Questions?
Call Us or Email

If you’ve never outsourced or used executives on demand before, you’re sure to have a lot of questions. Don’t worry, we’re more than happy to answer them all.

And we know everything there is to know about this unique model. Schedule a call with us or send an email now.

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