Rich Makover is the Managing Partner of TechCXO’s Revenue Growth Practice, bringing over 30 years of experience as a fractional Chief Revenue Officer (CRO), Chief Sales Officer (CSO), and executive coach. He specializes in helping companies – from Fortune 500 to PE-backed and high-growth firms – scale revenue, optimize go-to-market strategies, and drive transformational business growth.
At TechCXO, Rich partners with executive teams to refine sales operations, build high-performing teams, and accelerate growth across B2B, B2B2C, DTC, and eCommerce channels. He also mentors executives, former self-prescribed athletes, and sales leaders, equipping them with the tools to navigate leadership transitions and achieve sustainable success.
Key Areas of Expertise:
Fractional CRO & Executive Leadership: Driving revenue expansion and leading high-impact sales transformations
Go-To-Market Strategy: Developing customer-centric sales & marketing strategies that fuel business growth
AI & CRM Integration: Implementing data-driven solutions to optimize lead generation, sales pipelines, and customer engagement
Business Turnarounds & Transformation: Helping organizations adapt to market shifts and scale effectively
Previous Leadership Experience:
Before joining TechCXO, Rich led revenue, sales, and go-to-market strategies for top-tier organizations, including:
Citizen Watch America – Full P&L ownership and multi-channel leadership for Citizen, Bulova, and Frederique Constant
Frederick Goldman – Spearheaded a 300-basis point margin increase and restructured revenue operations for the largest U.S. bridal jewelry company
Avon – Led $2.3B in sales operations, partnering with Boston Consulting Group (BCG) to transform the direct sales model
A.T. Cross Company – Navigated organizational restructuring and turnaround efforts, driving new product launches and revenue growth
Rich holds a B.S. in Accounting from Penn State University, where he was a Division I lacrosse team captain. He remains actively involved as a mentor to both the Smeal Business School and the Men’s varsity Lacrosse program. He founded and now serves as director of “Teammates For Life,” a mentoring program for the men’s varsity lacrosse team. Through this program, they have successfully mentored and placed 90%+ of the graduates in entry-level jobs.
