Consultant who Scales Businesses
Lewis Goldman is a TechCXO executive in its New York office, and a marketing consultant specializing in scaling businesses rapidly through marketing, new products, new channels/partnerships, and leveraging customer data to cross sell and upsell existing customers. His focus on accelerating growth comes from extensive experience as a CMO and heading up growth, digital marketing, and E-Commerce efforts at companies ranging from Citigroup and MetLife to LinkedIn, Amazon, and LendKey.
Leveraging his experience in marketing, digital transformation, and data/analytics, Lewis specializes in leveraging a customer centric approach to innovation through using digital, data, and identifying new market opportunities to accelerate revenue growth.
Beyond Marketing to help scale organizations
Lewis helps smaller entities scale their organizations and processes by using his experience building or reorganizing 7 different marketing/E-Commerce organizations ranging from startups to new businesses within Fortune 50 companies.
During his distinguished career, Lewis held the following positions:
Chief Marketing Officer, LendKey Technologies, Inc. – As CMO, Lewis was responsible for accelerating LendKey’s growth by creating a strong brand position, driving the vision and execution of its marketing efforts, and expanding its business development and customer acquisition initiatives. LendKey is a digital lending platform that partners with community-oriented financial institutions to offer consumers a range of products, including private student loans, student loan refinancing and home improvement loans.
Chief Marketing Officer (US) – Global Life Distribution Holdings Ltd. – Lewis served as head of marketing and acquisition for this privately held, international direct to consumer life insurance distributor offering insurance products under the Cherish Life brand.
SVP, Customer and Product Marketing, US Direct – MetLife – Lewis created and managed a $100M marketing, segmentation, CRM, and product development budget and 90 person staff in a high growth start up business within a 145-year-old company. He was focused on offering Life Insurance directly to Middle Market (Under $100K HHI) and Multicultural customers through DRTV, eMarketing, Direct Mail, and Walmart stores. Year over year sales doubled, exceeding plan by 20%.
Founder and President, New Media Consulting – Lewis created this firm focused on research and identifying target customers to develop brand positioning, strategic marketing plans, and execute tactical revenue generating initiatives. His clients included Amazon, LinkedIn, New York Life, and numerous startups and midsize companies.
SVP, Marketing (CMO), 1800Flowers.com – Lewis managed a $60M marketing budget and 55 person staff for this $500M business. Among his accomplishments were stabilizing market share via new product/channel expansion.
(Multiple SVP and VP Roles), Citigroup – Lewis had broad P&L responsibilities for multiple business units, distribution channels and product lines, including working in all consumer lending businesses, launching several new direct to consumer channels and playing a key role in developing Citigroup’s internet marketing and distribution strategy as well as it’s E-Commerce platforms.
Adjunct Professor, St. John’s University – Lewis teaches undergraduates and graduate students in a course called Integrated Advertising Communications. He has been an adjunct professor at St. John’s since 2012.
In addition, he held multiple senior marketing positions at Sony, CNBC and Colgate Palmolive.
Lewis’ areas of expertise includes:
- P&L Management
- Marketing Optimization
- Product Development
- Digital Marketing
- Business Development
- Market Segmentation
- Cross Sell Strategy
- Brand Positioning
- Leveraging Customer Insights
- Business Analytics
- Organizational Design
He is a graduate of Harvard University with a BA in Psychology. Lewis received his MBA from Columbia Business School.