TechCXO Unveils New Brand Identity Reflecting Company’s Leadership in Providing Growing Companies with Executives On Demand
Refreshed Logo and Tagline Capture Broad Corporate Acceptance of Interim / Fractional Executives and Adoption of Firm’s Approach to Serving Clients
ATLANTA, AUG 16, 2022 – TechCXO, a pioneer in providing industry-relevant interim and part-time executives and teams to companies in the U.S. and U.K., announced that it is refreshing its brand identity, including a new logo and tagline, to reflect broad acceptance and adoption of the firm’s unique approach to serving its clients.
“We believe our refreshed logo and tagline is an exciting continuation of our clear, and simple value proposition: in TechCXO you get expert, strategic implementers who deliver value and quantifiable results quickly and efficiently,” said TechCXO Managing Partner Kent Elmer.
Reasons and Timing for Brand Refresh
“The time is right for an updated articulation of who TechCXO is and the many ways we support our clients. Internally, we have expanded our services to include new, fast-growing disciplines like IT and HR while refining our market presence. Externally, we are seeing broad acceptance and adoption of executive services that are delivered both in-person and remotely. We call it ‘executives on demand,’” said TechCXO Co-Founder and Managing Partner – Finance Mike Casey.
In 2021, TechCXO reported an increase of 47% in annual service fees in 2021 over 2020 to more than $41 million. TechCXO has increased revenue every year since its inception in 2003.
TechCXO was founded in 2003 on the premise that companies can benefit from having the best executive talent available and serving as their CFOs, CTOs, CSOs, CMOs, CROs, COOs, CHROs, and other executives on a part-time or interim basis. Companies might not otherwise be able to access the talent and experience level of a TechCXO partner and or teams due to cost or availability.
Companies can also outsource their entire Finance, Sales & Marketing, IT, HR, and Operations functions to TechCXO for 50-75% less than it costs to staff full-time, loaded salaries. All TechCXO partners and staff are U.S. and U.K.-based.
TechCXO Creative Treatment
TechCXO sought a refreshed new look that was bold but minimalist and classic to communicate the firm’s legacy of service. It preferred a lower-case main font and to continue to treat the “x” icon in TechCXO, which has always been a distinctive artistic element in the company’s branding.
In addition, the firm wanted to extend and expand its use of blue and gray colors, along with its accented green. The firm’s use of gold in its color palette has been retired. The firm’s logo will also be used as a single color, black and inverted (white on black background).
TechCXO had been using a logo both with and without its former “experience acceleration” tagline. The new tagline, “executives on demand” communicates succinctly both what the firm does and the inherent experience and time value it provides.
Please see the attached TechCXO Brand Guidelines for proper use.
TechCXO is a pioneer in providing high potential companies with industry-relevant interim and part-time executives on-demand. More than 5,000 companies, from startups to the Global 1000, have entrusted TechCXO to help with their critical functions by calling on TechCXO executives and teams as their CFOs, COOs, CSO, CTOs, CMOs, CHROs and other executive roles. TechCXO has appeared on the Inc. 500/5000 Fastest Growing Private list every year since 2008. For more information about the firm, please visit techcxo.com.
TechCXO Brand Use Quick Reference Guide (PDF)
TechCXO Logo Black/White (.PNG file) and White Logo (.PNG)