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Follow these straightforward guidelines to avoid common mistakes and create a compelling Value Proposition.
Authored by TechCXO’s Ken Goins, you’ll…
– The Value Proposition Definition
– Samples: 5 Companies Doing Value Proposition the Right Way
– Work through the Four U’s of Defining the Problem your Product Solves
– Qualifying the Problem Using a BLAC (Blatant and Critical) Model
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