Follow these straightforward guidelines to avoid common mistakes and create a compelling Value Proposition.

Authored by TechCXO’s Ken Goins, you’ll…
– The Value Proposition Definition
– Samples: 5 Companies Doing Value Proposition the Right Way
– Work through the Four U’s of Defining the Problem your Product Solves
– Qualifying the Problem Using a BLAC (Blatant and Critical) Model


Value Prop eBook