Product Management is typically the domain of the Chief Product Officer and covers multiple areas including product strategy, product implementation and product-market fit.
Critical questions around product management include:
- Are you prioritizing the features that are needed to deliver on your strategic value proposition?
- Do you have a full product?
- Is it missing areas that move people from looking to buying?
There may be instances where a failing product needs to be rescued.
A common mistake in this area is gold plating. Trying to build too many features or over designing them for possible future situations. Another major problem is thinking you have a complete product when you don’t. You have the core idea but don’t have features that your prospects need to fully implement.