Tag: CMO

ProRata Client Case Study

TechCXO fractional CFOs and supporting accounting and finance functions teams provide a tremendous value to many technology startups and early-stage companies like ProRata. It's ...

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CSOs and CMOs Must Hang Together

As recently as five years ago, few would’ve predicted the unification of Chief Sales Officers (CSOs) and Chief Marketing Officers (CMOs). They didn’t speak the same language,...

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AI Briefer for Marketers

Like my peers, as a longtime CMO, I’ve learned to deal with rapid technology change.  But, each new technology can create fear, uncertainty and doubt until we understand it be...

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fractional cmo

Is it time for a Fractional CMO? 5 Scenarios

There is a consistent thread on where the need arises for a fractional CMO. Interestingly, this is consistent whether the company is 2 or 15 years old, whether it’s B2B or B2C,...

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recruiting trends

Top 10 Trends in Recruiting for Tech Sales and Marketing

Julie Johnson Carlock, one of the country's top recruiters for sales and marketing professionals and executives in the tech space, has compiled a list of her 10 Trends in Recruit...

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AI-marketers

AI for Marketers – 3 Critical Questions

[caption id="attachment_656" align="alignright" width="200"] Jeffrey Whitney is a TechCXO Partner in Boston. He is a thought leader on Artificial Intelligence and its impact on m...

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go-to-market

Simple Go to Market Plan

We humans are remarkable for our ability to undertake and accomplish incredibly complex tasks. We build and maintain structures in space, create new technologies, and solve compl...

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The Right CMO for the Digital Age

A study by Whitlier and Morgan found many CMOs core competencies are underdeveloped for the digital age. It's not so surprising. After all, personalized online shopping at ...

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How Personalized Marketing Can Increase Your E-Commerce Sales

Point, click, buy? If only it were that easy. In his book Successful Advertising, penned in 1885, Thomas Smith famously said that a prospect has to see an ad 20 times before ...

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Mapping Your Customer’s Journey: A MarTech Adventure

How do your customers find you? And once they find you, what do they want? Knowing the answers to these questions gives you extremely powerful insights into understanding how ...

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Personalization at Scale: The Right Message at the Right Time

Personalization is the approach of choice for leading brands. In fact, personalization is a large part of what has made some of the world's biggest brands the enormous successe...

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Better Marketing Through Marketing Technology Architecture

Whether you are a marketing giant or whether you have a "lean and mean" marketing team, your marketing technology architecture is crucial to success. Why? After all, marketing...

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storytelling-knott

The Art of Storytelling

Ever sit in on a presentation as you strain to read the small font delivered in a Tolstoyan-length PowerPoint, where each chart is packed with information?  And then somewhere i...

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