Tag: CSO

The Power of Compound Decision Making

CEOs of private, mostly venture-backed growth companies know all too well the burden of high expectations, both in the milestones and scale they are trying to achieve. Attached i...

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Does Your Sales Funnel Need an Anti-Inflammatory?

Like many B2B companies positioning and selling complex solutions in a challenging marketplace... your sales funnel is likely swollen with invalid leads and prospects, creating n...

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Competing Against Status Quo: Basic Strategies to Address Inertia in the Buying Process

Many sales organizations today find that status quo bias is their biggest competitor. While a bit of creativity and empathy on the part of your sales teams can help improve you...

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zverse case study

Zverse Client Case Study

Zverse 3D printing gives businesses the ability to offer professional 3D modeling & high-quality 3D print services.  They engaged TechCXO to provide interim CSO services to ...

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Simple Go to Market Plan

We humans are remarkable for our ability to undertake and accomplish incredibly complex tasks. We build and maintain structures in space, create new technologies, and solve compl...

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recruiting trends

Top 10 Trends in Recruiting for Tech Sales and Marketing

Julie Johnson Carlock, one of the country's top recruiters for sales and marketing professionals and executives in the tech space, has compiled a list of her 10 Trends in Recruit...

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Interim CSO

The voluntary or involuntary loss of a head of sales can be one of the most disruptive events for any company, particularly a startup. Revenue plans for the quarter and the entir...

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sales forecast stinks

Why your sales team stinks at forecasting – part 2

In Part 1 of this series, "Here's why your sales team stinks at forecasting revenue", we reviewed the facts about just how bad we are at forecasting. We self-diagnosed “why we ...

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Sales Meeting as Diagnostic Tool

Was 2016 a challenging or disappointing year for B2B sales at your firm or a firm in your portfolio?  Stumped at the root causes of flat or missed numbers?  While a sanitized a...

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2017 Sales Planning Guide

This time of the year is critical to Chief Sales and Revenue Officers. So many things to do, so little time to do them: Close Q4 business Design sales model changes Re...

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Grading Your Sales Process

Is Your Sales Process Scoring an "OK" Grade? Every approach and landing a Navy pilot makes aboard an aircraft carrier is graded by the Landing Signal Officers. The grades are po...

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CSOs and CMOs Must Hang Together

As recently as five years ago, few would’ve predicted the unification of Chief Sales Officers (CSOs) and Chief Marketing Officers (CMOs). They didn’t speak the same language,...

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