Tracey Martin

Tracey Martin is a Principal in TechCXO’s Revenue Growth Practice, bringing over 18 years of experience leading revenue and operations in high-growth B2B environments. A SaaS-native operator, she drives revenue by translating go-to-market strategy into systems and execution—bringing clarity to fast-scaling organizations and enabling efficient, high-octane growth. Her experience spans from early-stage startups to billion-dollar enterprises.

Tracey is typically retained by CEOs, investors, and executive teams at critical inflection points—when revenue becomes unpredictable, growth outpaces the underlying infrastructure, or go-to-market execution begins to break down. She builds operating models that improve visibility, accountability, and performance across the revenue organization.

She has built and led revenue functions throughout the evolution of modern go-to-market models and is known for eliminating silos, simplifying complexity, and enabling teams to scale with discipline and speed. She serves as both an executive advisor and hands-on operator—partnering closely with leadership teams while rolling up her sleeves to drive execution.

Her areas of expertise include:

  • Revenue operations design and transformation
  • Forecasting, pipeline management, and performance visibility
  • GTM strategy and operating cadence
  • Territory design, capacity planning, and quota setting
  • Incentive compensation design and behavioral alignment
  • CRM and data architecture optimization

Prior to TechCXO, Tracey has held executive roles at Cornerstone OnDemand, supporting global sales operations across a $1B business. She later served as Head of Growth at Acrisure, leading revenue strategy and operations for a $300M organization and driving double-digit growth while unifying a fragmented sales organization. Earlier in her career, Tracey founded and built the first Revenue Operations function at Meltwater in San Francisco, where she spent a decade scaling the business globally.

Tracey holds a B.A. in Cognitive and Linguistic Science from Brown University. Her academic foundation in systems thinking, language, and cognition informs her approach to revenue design—treating organizations as dynamic systems and leveraging data, pattern recognition, and emerging AI technologies to drive smarter decision-making.

Tracey is based in Los Angeles and works with clients nationwide.

Laura Breslaw

Laura Breslaw is a four-time B2B Chief Marketing Officer and seasoned growth advisor who helps companies turn go-to-market strategy into revenue engines. A trusted partner to CEOs, boards, and private equity sponsors, she brings enterprise-grade marketing discipline to scaling businesses, ensuring every investment drives impact, efficiency, and ROI.

With more than two decades leading marketing across technology, financial, and professional services, Laura’s career spans global enterprises and PE-backed firms alike. She works at critical inflection points, including founder-to-scale transitions, post-acquisition integrations, market repositioning, and investor-led resets, where aligning product, partner, and customer strategies is essential to accelerating growth.

Laura is known for her ability to diagnose underperforming GTM systems, clarify priorities, and build 90-day roadmaps that deliver results fast. She has moved marketing teams from brand-focused to performance-led, driving double-digit growth in marketing-influenced revenue while improving lead quality and reducing customer acquisition costs. Her approach is both strategic and hands-on, with a clear focus on traction, alignment, and long-term enterprise value.

From brand transformation to pipeline acceleration, Laura’s leadership roles have centered on turning strategy into outcomes. Selected highlights:

  • Chief Marketing Officer, Capgemini Financial Services
    Built a multi-year global GTM plan that drove 11% year-over-year growth in marketing-influenced revenue and cut Customer Acquisition Costs (CAC) by 15%.
  • Chief Marketing Officer, AlixPartners
    Repositioned the brand beyond restructuring to performance acceleration, helping fuel cross-sell growth and expand the firm’s strategic footprint.
  • CMO, Global Association of Risk Professionals (GARP)
    Reversed declines in membership and sponsorship, launched a global Climate Risk certification, and grew revenue by 20% year-over-year.
  • Americas Marketing Leader, BCG
    Led regional marketing through a period of expansion and services diversification, including a brand refresh and activation anchored by strategic partnerships and CXO engagement strategies. Increased large enterprise pipeline over $4M by implementing the first-ever account-based marketing campaign.
  • Chief Marketing Officer and Managing Director, Financial Services, Deloitte
    Worked with the ELT to double revenue growth with GTM motions for client expansion, retention and partner co-marketing. Stood up an Account-Based Marketing (ABM) program that generated 21-30% YOY growth in years two and three.

As a fractional CMO and advisor to portfolio companies, Laura has worked with CEOs and founders of growth-stage clients across data and analytics and cloud services firms and consulting organizations. Areas of impact have included double-digit growth in Net Retention Revenue, accelerated lead conversion, and marketing KPIs tied to growth levers.

She holds a B.A. in American Studies with a minor in Journalism from the University of California, Berkeley.

Bruce Kopkin

Bruce Kopkin doesn’t see revenue as a function, but as a system. One that only works when sales, marketing, and customer success operate in seamless sync.

With over 40 years of executive experience, Bruce helps companies transform siloed go-to-market efforts into integrated, high-performing revenue engines. As a Fractional CRO/CSO and Partner at TechCXO, he works with early-stage, growth-stage, and private equity-backed organizations to fix broken pipelines, shorten sales cycles, and align cross-functional teams for measurable, sustainable impact.

Bruce brings deep experience across technology, SaaS, services, manufacturing, and the travel & hospitality sectors. He has built and rebuilt sales and customer success organizations, repositioned GTM strategies, and led companies through high-stakes growth, turnaround, and pre-exit phases.

Select career highlights:

  • Improved forecast accuracy by 40%, expanded quality pipeline by 66%, and increased win rate by 25% at a mid-market SaaS provider by realigning sales, marketing, and customer success teams.
  • Accelerated SaaS revenue by 41% YoY, with a 17% lift in services revenue, while leading a strategic turnaround at sales-i, positioning the company for outside investment.
  • Increased customer retention from 86% to 97% and grew license margins by 22% during a turnaround at GT Software, where he realigned customer success and rationalized the product portfolio.
  • Grew average deal size by 41%  at DVI during the COVID-ravaged travel market while decreasing sales cycles by two months
  • Secured Cerebri AI’s first customers while serving as CRO, requiring developing messaging, GTM strategies, and hiring a sales team.

Bruce’s approach is grounded in practical, scalable, and sustainable systems, not quick fixes, with a leadership style that blends strategic thinking with hands-on execution. He works side-by-side with founders, operators, and PE teams to break down silos, fix revenue leaks, and build sales engines that are accountable, measurable, and built for growth. His strength lies in operationalizing growth: mentoring teams, tightening processes, and aligning GTM strategy with the realities of execution, all while keeping a close eye on margins, retention, and pipeline health.

Bruce is also the President of the Executive Sales and Marketing Association, serves on the Revenue Acceleration Board, and advises several startups and nonprofits.

He earned his Bachelor’s degree in Electrical Engineering from the Georgia Institute of Technology, where he was a member of Alpha Tau Omega fraternity. He later pursued executive education at Harvard University, focusing on International and Global Studies, and completed the Advanced Sales Leadership program at Boston University School of Management. This blend of technical training and executive-level business education continues to shape his systems-based approach to revenue leadership.

Brian Powers

Brian Powers is a Principal in TechCXO’s Revenue Growth Practice, bringing over 15 years of experience in strategic marketing, business development, and brand leadership. He specializes in helping professional services firms, construction companies, and mid-market businesses strengthen market presence, accelerate client acquisition, and drive sustainable growth.

At TechCXO, Brian partners with executive teams to design and execute integrated go-to-market strategies that align with business goals. He has a proven track record of building lead generation programs, launching brand repositioning initiatives, and coaching teams to improve marketing and sales performance. His experience spans both corporate and entrepreneurial settings, giving him a unique ability to navigate complex business challenges with clarity and impact.

Key Areas of Expertise:

  • Strategic Marketing & Business Development: Translating market insights into actionable plans that build pipeline and drive revenue
  • Go-To-Market Execution: Leading cross-functional initiatives that elevate brand visibility and support service-line growth
  • Lead Generation & Client Acquisition: Building systems that attract and convert high-value prospects through digital and relationship-driven channels
  • Brand Strategy & Messaging: Defining brand positioning and developing compelling content to support thought leadership and differentiation

Professional Background:
Before joining TechCXO, Brian held senior leadership roles in marketing and business development across a range of industries, including professional services, construction, and media. He led strategic planning, managed high-impact campaigns, developed referral networks, and implemented systems that delivered measurable business outcomes. He is known for aligning marketing strategy with firm-wide growth objectives and driving collaboration between marketing, sales, and leadership teams.

Brian holds an MBA and a BA in Public Relations, both from Mount Saint Mary College. He actively contributes to his community and industry, serving as Chair of the Strategic Marketing Committee for a regional economic development alliance and Chairperson for Miles of Hope Breast Cancer Foundation. 

Norman Guadagno

Norman Guadagno, a Fractional Chief Marketing Officer in our Revenue Growth practice, didn’t set out to be a marketer; he set out to understand people. That early foundation in behavioral psychology still shapes his approach, but what defines his career is how he delivers results.

Over more than two decades, Norman has led marketing organizations through transformation, growth, and repositioning—always with a focus on measurable business impact. He understands what it takes to generate demand, sharpen positioning, and move markets, because he’s done it — again and again.

With senior leadership experience on both the client and agency sides, that dual-track background is why companies rely on him for uncommon insight into how to make marketing drive performance, pipeline, and real business outcomes, not just shape perceptions.

Some marketers optimize campaigns. Norman Guadagno rewires how companies think about growth.

Some standout examples:

  • Mimecast – Chief Marketing Officer
    Led global marketing and business development for this cybersecurity platform, generating more than $220 million in annual pipeline. Managed a team of 100+ marketers and 120 BDRs, redefined brand positioning, and played a key leadership role in multiple M&A transactions during a period of significant organizational change.
  • Acoustic – Chief Marketing Officer
    Took the reins post–IBM carve-out to build an entirely new marketing organization. Led brand development, go-to-market execution, and demand generation strategy, resulting in a sevenfold increase in unaided brand awareness and consistent lead flow exceeding 6,000 qualified leads per quarter.
  • Carbonite – Senior Vice President, Marketing
    Drove the company’s evolution from a consumer backup provider to a B2B data protection and cybersecurity leader. Built out the marketing organization, repositioned the brand for the enterprise market, and helped double revenue during a period of rapid channel expansion and product diversification.
  • Norbella – Chief Executive Officer
    Steered a full-service media agency through client growth and operational realignment. Oversaw strategy and execution for a portfolio of technology and healthcare brands, sharpening the agency’s market position and performance across digital and traditional channels.
  • Wire Stone – Senior Vice President, Marketing Strategy
    Held progressively senior roles in client strategy and marketing leadership, culminating in oversight of go-to-market planning and customer experience design for Fortune 500 clients. Delivered integrated brand and demand campaigns for Microsoft, Boeing, and other enterprise leaders, translating complex solutions into clear market stories.
  • Microsoft – Director of Marketing, Visual Studio Team System
    Directed product marketing for Microsoft’s developer tools business, aligning engineering and go-to-market strategies. Led the launch of Visual Studio Team System, built out product narratives, and engaged developer communities worldwide during a key growth phase.

Where strategy becomes momentum
Great marketing doesn’t just reflect a company’s strategy, but accelerates it. Norman works at that intersection, translating business priorities into go-to-market engines that scale, resonate, and perform. His foundation in psychology (MA from Rice University; BA, cum laude, from the University of Rochester) helps him lead with insight, communicate with precision, and deliver measurable results.

Host of The CMO Reset

Norman is the host of The CMO Reset, a podcast exploring how marketing leaders adapt, evolve, and drive growth in a rapidly changing business landscape. 
www.cmoreset.com

Heather Heydet

Heather Heydet is a partner in TechCXO’s Revenue Growth practice and is called on by investors, Boards, and senior management teams to grow companies as a fractional Chief Marketing Officer and Chief Revenue Officer. With over three decades of proven experience as a corporate executive and consultant/business owner, Heather’s infectious enthusiasm, positive outlook, and fun, “whoo hoo” attitude drive results and cultivate winning brands. Her innovative marketing strategy and organizational alignment approach have established her as a powerhouse in business growth.

Heather has partnered with over 30 businesses in the B2B, B2C, and non-profit sectors across various industries, including home improvement, residential construction, real estate, building supply, manufacturing, geosynthetics, industrial construction, engineering services, retail, business process outsourcing (BPO), Saas, technology, and several Fortune 500 consumer packaged goods brand categories, helping them exceed their growth objectives and KPIs while bringing excitement that re-energizes the team. During her distinguished career as both an in-house marketing leader and on-demand CMO, Heather grew top and bottom-line financials by uncovering unique and compelling value businesses offer their customers.

Interim CMO/Marketing & CX Director, EXOVATIONS – Heather successfully doubled revenue from $10M to $20M and doubled profits for this previously stagnated exterior home remodeling contractor through strategic branding, compelling storytelling, value-driven sales approaches, defining and managing exceptional customer experiences, and executing impactful digital marketing alongside traditional advertising campaigns.

Interim CEO/CMO, Synthetex – Heather successfully marketed and facilitated the sale of this small business (SMB) geosynthetics manufacturing company to Vinci, a $60B industrial construction global conglomerate in France. She orchestrated the entire M&A process, overseeing due diligence and post-acquisition integration, ensuring the team acclimated to the new corporate structure, processes, technologies, and goals. She also created and executed sales and marketing initiatives, doubling Request for Proposal (RFP) rates by simplifying the product portfolio, standardizing pricing, creating value-based sales and marketing messaging, and introducing compelling storytelling through webinars, podcasts, speaking engagements, and thought leadership.

Senior Director of Marketing, ADP – Heather tripled revenues in the first year for a struggling IT outsourcing service for the payroll and Benefits Administration SaaS portfolio that was acquired. She led the marketing team and created new, standardized pricing, value proposition, and B2B sales tools. This effort resulted in a successful product launch and facilitated ADP’s entry into the benefits administration outsourcing market.

Fractional CMO / Marketing Director, D. Geller & Son – Heather directed a rebrand for this 80+year-old jeweler to attract new audiences while retaining older clientele. She took charge of all integrated marketing efforts during the transition phase for the incoming marketing director in which she planned, developed, and executed five comprehensive campaigns utilizing various mediums including social media, paid search, storytelling, email, website, print, direct mail, broadcast, outdoor, and point-of-sale materials.

She began her career at Pyramid Consulting where she worked with Fortune 500 brands including Gatorade, Arm & Hammer, Coors, Walmart, Keebler, Enfamil, and International Paper.

Heather holds an ABJ, Advertising degree and a Master of Arts in Mass Communications/Advertising from the University of Georgia.

Speaking Engagements & Media Appearances

Heather is also an in-demand speaker. She addressed the nation’s top remodelers at Qualified Remodeler’s Top 500 annual conference in Las Vegas and has also appeared on several podcasts, including The Marketing MadMen and LEAP’s ProTalks.

Client Testimonials

Fearless business approach and impeccable instincts.
Helped navigate the company through difficult challenges while maintaining enthusiasm. She has all the traits you need in a Fractional CEO or CMO, especially if your company is looking to strengthen its performance, improve the organizational structure and culture, and/or grow the business.
– John Scales, Founder & CEO, SYNTHETEX

Strong Recommendation for an Exceptional Leader
Heather is an outstanding leader. She is a beacon of joy and positivity, making the workplace a better environment for everyone. Her unwavering determination and strong work ethic serve as an inspiration to all. I am grateful for the guidance and support she provided. Any team would be fortunate to have her on board!
-Brittany Hunt, SYNTHETEX

Gives 110% to everything!
Heather came to us in a time of major transition. From graphic design and email blasts to helping rebrand our 83-year-old business, Heather stepped in as Marketing Director from day 1. She helped us build multiple successful campaigns while getting to know our team, the core of who we are, and what we do best for our customers.
– Heather Klisures, D. Geller & Son

Highly recommended consultant!
Heather carries a rare work ethic that, coupled with her deep understanding for constructing and managing a brand, makes her an invaluable asset. She was careful to gather a thorough understanding of our culture and working environment before implementing change. Great fit if you are trying to define what makes your brand different and valuable.
-Jonathan Geller, President and CEO, D. Geller & Son

Improves organizations’ operations, marketing, and sales.
She is passionate, kind, driven and direct. The turnaround work she did with Synthetex was clearly invaluable and allowed for their successful sale to a global, multi-billion-dollar organization. If your company is struggling to convey its message or value proposition, I would recommend Heather to come in and rebuild your culture, leading to tangible RESULTS.
-Michael Walsh, METRICGEO

Words cannot express her value to our company!
Heather is an exceptional marketer with the most positive and upbeat personality of anyone I have ever worked with. Her strategies consistently provided our team with the best opportunities for success. I’m so lucky to have had the pleasure of working with her
-Chris Ray, EXOVATIONS

One of a kind!
Heather is a one-of-a-kind talent. She is extremely smart, creative, intentional, and enthusiastic. Her expertise is equal to her passion not only for marketing, but for people. No one works harder than Heather. Any company would be extremely lucky to partner with her!
-Joy Branch, EXOVATIONS

Amazing!
Heather is amazing! She is simply a joy to work with and she has an incredible talent. She is also a great listener and truly cares about the people that she interacts with. Heather makes our company a better place to work and to thrive in.
-Josh Bailey, EXOVATIONS

One of the most well-rounded marketers I’ve worked with.
Heather does everything: high-level strategy, tactical messaging, digital (from web dev to Google Ads to social media), and understands how to utilize legacy media, making her very valuable to any business looking to grow conversions and brand awareness. Her energy, positivity, and passion are next-level and it’s honestly just delightful to work with her.
-David Danzig, COX MEDIA GROUP

I will engage Heather in all future projects
Heather brings enthusiasm and fun into every project she works on. Her ability to quickly understand our start-up business and goals led to a rapid launch and sale of our company. Her strategic insights helped guide our go to market strategy. She made a big difference in our success.
-Jon Harris, Co-Founder, ReltatedMatters

I welcome the opportunity to work with Heather again!
Heather is a high-energy, multi-talented individual who not only helped us form our marketing strategy, but she was able to implement it as well. By combining her creative skills with her digital knowledge, e-mail campaigns, social media, public relations, and nonstop energy, she performed all of the functions we needed flawlessly, with a smile on her face.
-Ted Malley, Co-Founder, ReltatedMatters

Marketing artists like Heather are a rare, valuable, find!
Heather brings a unique blend of optimism, creativity, and an ability to consistently execute on-strategy. When she is on a project, you know it will get done beautifully … but equally important, the whole team will be re-energized by her infectious enthusiasm for building the business.
-Jennifer Silverberg, CEO, SmartCommerce

Our firm highly recommends this proven professional.
Heather Heydet is one of those rare and exceptional self-starters that not only challenges you to understand your business from a branding and general marketing standpoint but is able to bring consensus to management teams in this area. Heather is always on time and budget and will deliver proven results that make a difference.
– Al Holbrook, Chairman, Holbrook Life Holdings

I recommend wholeheartedly.
One of the hardest-working, exceptionally talented, smart, results-oriented, ‘A’ players you could hope to have working on your business. Heather brings an infectious enthusiasm united to a very creative and lively mind.
– Bill Campbell, President, Automatic Data Processing (ADP), National Account Services

Virginie Glaenzer

Virginie Glaenzer is a partner in TechCXO’s Revenue Growth practice. She is a visionary digital strategist, entrepreneur, and Fractional Chief Marketing Officer with over 30 years of experience driving transformative growth across industries.

With more than a decade of experience in both Silicon Valley and New York City, Virginie has worked extensively with rapidly growing B2B technology companies, developing go-to-market (GTM) strategies for software products and leading digital transformations in the SaaS industry.

She has excelled as a fractional CMO, specializing in relieving stress for CMOs, CROs, and CEOs by bringing clarity and strategic direction to leadership teams.

She is often called upon for her expertise in:

  1. Brand Realignment: Helping brands reconnect with customers through data-driven strategies that enhance loyalty and outpace competitors.
  2. Product Launch Execution: Streamlining go-to-market strategies to ensure seamless product launches, alleviating pressure on internal teams.
  3. Scaling Challenges: Developing growth strategies and streamlining operations to help organizations scale effectively while freeing up resources for expansion.
  4. Leadership Gaps: Providing clear strategic direction and senior marketing expertise to improve communication and foster team cohesion.

Virginie Glaenzer is a business transformation expert with a proven track record of leading organizational shifts.

  • Executive VP of Marketing & Customer Experience at Great Eastern Energy (GEE) – Virginie transformed the company from a paper-driven, sales-focused operation into a tech-driven, customer-centric online business, resulting in a 150% increase in customer acquisition, a 45% reduction in churn, and improved employee engagement.
  • VP of Marketing at LiveWorld Inc. – For this social content marketing company Virginie transitioned the company from a service provider to a SaaS platform, boosting brand recognition, building a 6,000-strong database, and securing high-profile clients like Sony and LinkedIn.
  • VP of Marketing and Social Media at Archer Mobile – Archer Mobile is the leading global provider of mobile engagement solutions. Virginie successfully repositioned the company and was instrumental in rebranding and repositioning the company to become an acquisition target, leading to a $42 million merger with Lenco Mobile.

Virginie is also a pioneer in blockchain and web3, having invested in cryptocurrency since 2017. She has hosted blockchain conferences, contributed to Ethereum token creation, and authored The Economy of Abundance, a deep dive into decentralized economies and regenerative systems.

Her multifaceted expertise spans:

  1. Strategy: Crafting innovative digital marketing strategies that drive growth and deepen customer loyalty.
  2. Leadership: Empowering teams to navigate complexity with clarity and confidence.
  3. Storytelling & Growth Hacking: Engaging audiences with compelling narratives and growth hacking techniques to build strong brands.

Her journey began in 1998 when she moved from France to the U.S. and co-founded three tech startups. Virginie lives in Washington with her husband and their three daughters. She holds a Master’s degree from HEC Paris, one of France’s top business schools. She continues to lead with a passion for conscious leadership, gender balance, and digital innovation, inspiring change in every business and community she serves.

Speaking Engagements & Publications

Amanda Sparks

Amanda has a diverse background inside of multiple Fortune 500 companies, including Ahold Delhaize, Amazon, and ABB, leading procurement, cost modeling and reduction, contract negotiation, logistics, supply chain, marketing, media, and revenue growth strategy projects.  Her work has resulted in well over $1B in cost savings over her 12-year career, but more importantly, she has injected innovation and simplicity into each business challenge she has tackled, leading to her being hired by her stakeholders on multiple occasions to manage the new paradigm she created.

After many years in large enterprise organizations, Amanda wanted to reverse engineer the sales and marketing process and apply many things she had learned being on the prospect side of “the deal.” She excelled in the world of Revenue Operations, applying technology and data and process engineering to create a best-in-class system that resulted in a 224% increase in open pipeline valuation and a 300% increase in a number of open deals year over year at her first company.  

Now, she is working with multiple other companies applying the same system to scale their revenue strategies in a similar way.  Amanda has found that RevOps is the most valuable and easily applied distillation of everything she learned in her corporate career; it is also fun to implement and tune and watch a great RevOps strategy take off like a rocket.

Amanda still has passion, though, and continues to work on projects in cost modeling (especially around raw commodity management), supply chain / logistics, risk management (workers’ comp, actuarial modeling), and all types of contract negotiation with vendors for services and products from her time in corporate procurement (she is a fierce negotiator). 

Jay Kleinman

Jay Kleinman is a Texas-based Partner in TechCXO’s Revenue Growth practice. He supports clients as a fractional Chief Revenue Officer (CRO), Chief Commercial Officer/Chief Growth Officer (CCO, CGO), and Chief Sales Officer (CSO). Jay is a seasoned sales, strategy, and business development leader with over 30 years of experience in healthcare services (payor/provider), MedTech, insurance solutions, technology, SaaS, marketing/advertising, and analytics. Jay’s track record of success includes end-to-end sales processes where he’s secured multiyear, 7+ figure agreements.

Jay’s areas of expertise include:

  • Product/Market fit
  • Client segmentation
  • Go to Market strategy and communications
  • Revenue Operations
  • Sales Optimization
  • Sales Execution (including direct selling)

During his distinguished career, Jay held the following enterprise sales leadership roles:

SVP, Sales – Together Senior Health – Jay was recruited by Redesign Health as the first commercial leader for this evidence-based Alzheimer’s/dementia digital therapy solution provider. He was responsible for all GTM and sales strategy, marketing, partnerships, sales operations, and execution, including maintaining a personal book of business. Primary clients include C-Suite of Medicare Advantage plans, ACOs, senior living facilities, and home health providers. Deal size varies from six-figure proof of concept to seven-figure enterprise-wide implementations. Results included POC and enterprise agreements with a variety of healthcare organizations, including CommonSpirit Health.

VP, Strategic Accounts – Prealize Health – Jay was responsible for sales strategy, processes, and execution for this AI/ML predictive analytics provider. Primary clients include the C-Suite of large, risk-bearing organizations such as payors, ACOs, and third-party specialty care management and healthcare services organizations. Average deal was seven figures and a three-year term. Jay leveraged marketing and lead gen efforts to segment prospects and pursue them accordingly. Jay achieved multi-year agreements with payor organizations like Premera Blue Cross and Sentara Health Plans.

EVP – Centraforce Health – As an investor operator, Jay led the sales, business development and marketing strategy and execution efforts for this VC investor-owned SDoH and Engagement analytics company. Primary clients included C-suite of payors and providers in need of data and insights to identify, understand, and intervene with populations with social risk and health equity factors that impact access to care. The personal average deal size was 6-7 figures and a three-year term. Key results included onboarding clients such as NTT Data, AvMed, and PeaceHealth.

EVP – Group One Insurance Services – As part of the leadership team, Jay retooled all sales and business strategies for this Canadian Managing General Agency. His efforts included the total turnaround of the business model, business development, and marketing approach, as well as the re-negotiation of Lloyds of London insurance contracts. This agency was responsible for writing high-risk, sub-standard insurance, including nearly 40% of all liquor liability in Canada. Jay’s efforts ultimately helped raise investor funding to grow and expand Group One’s national reach.

VP of Business Development – Conifer Health Solutions – Jay originally joined Tenet Health Care Corporation to lead the commercialization strategy for its revenue cycle operation, becoming Conifer Health Solutions. He initially led all sales and marketing efforts post-launch until taking a senior sales role calling on the CFOs of large health systems. The personal average deal size was 7-8 figures and a five-year term. Jay later moved to head up the commercialization of Tenet’s value-based care offering and roll it into Conifer. This included ACO/CIN development, network management, PMPM modeling, and the acquisition of a Population Health analytics and care management company to support our value-based care client contracts. Clients included LHP, National ACO, and Catholic Health Initiatives.

Jay has proficiency in platforms including CRMs (Salesforce, HubSpot, Pipedrive); Platform demos (Tableau, Microsoft BI), and Research (LinkedIn, Lusha, ZoomInfo, AIS Health Data, and Definitive Health).

Jay received his BA in Industrial Psychology from Auburn University. He lives in Dallas.

Mike Martin

Industries: Restaurant (QSR + Fast Casual), Hospitality, Ecommerce, Sports, SaaS, Manufacturing & Logistics, Healthcare, IT, Travel & Tourism, Automotive, & Non-Profit

Services: Brand Positioning, Market Research, Go-To-Market Strategies, Lead Gen Strategies, Team & Tech Stack Audits, Leadership Recruiting & Training, Paid Media Strategy, PR/Earned Media

Capabilities: Reconfiguring Hybrid Marketing Teams, Campaign Development & Execution, Content at Scale with AI,
Agency Search Consulting, Mentoring and Startup Advisor

Mike Martin is often described as a muse for creative-minded entrepreneurs and executive leaders who struggle to synthesize the brand story swirling in their heads. He operates at the intersection of Performance & Persuasion with an unwavering belief that revenue growth is accelerated when creativity has accountability and content marketing is grounded in human truth. Mike is a rare breed of CMO who cut his teeth on the creative side, building award-winning campaigns before pivoting into being an agency owner, tech startup founder, and software development shop CMO before exiting.

Mike is well acquainted with the entrepreneurs journey and navigating periods of prosperity and adversity. With decades of experience in consumer marketing, B2B & B2C SaaS, G2C, and tech startups, he helps brands recalibrate strategy, reconfigure teams, and refocus on revenue growth as an interim and fractional CMO.

Client Engagement Highlights:

Chief Marketing Officer, Codesmith – Mike played a pivotal role in the growth and eventual acquisition of Codesmith, a managed services company specializing in custom software development, digital marketing, and IT staffing.

Chief Creative Officer, Jackson Spalding – Mike oversaw the creative, production, and media teams and led projects for renowned brands like Delta, Chick-fil-A, Orkin, and Coca-Cola, emphasizing brand strategy, content creation, and marketing analytics.

Founder/Creative Director, Skylab-B – Mike founded and led this Atlanta-based creative communications agency, developing integrated marketing campaigns for small to mid-size clients and partnered with a multicultural agency on large Government contracts.

Co-Founder & CEO, Pan Pals –  Mike co-founded this SaaS and entertainment platform for cooks, offering a space for collaboration, learning, and sharing food inspiration.

Partner/Creative Director, Martin+Owen – Mike co-led this venture, producing branded content and original programming for networks and serving as a consultant for advertising agencies.

Chief Marketing Officer (CMO), Fletcher Martin – Mike led the creative, production, and strategy teams focusing on CPG, QSR, and Telecom brands.

Mike holds an ABJ in Advertising and a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from The University of Georgia. He also holds a Master of Arts in Art Direction from The Creative Circus and studied Mastering Design Thinking at the MIT Sloan School of Management .

Alan Gold

Alan Gold is a B2B go-to-market, strategy and marketing executive with an exceptional track record of delivering growth and profitability. He is engaged by C-suite and senior executives, investors and boards in early-stage, growth and established B2B companies to accelerate growth, improve market positioning and differentiation, create high-performing teams, and to position and to position them for favorable mergers or acquisitions.

Alan’s extensive experience is global, spanning the U.S. and Canada, Europe, and AsiaPac. He has been both a successful executive and trusted advisor with a wide range of venture-funded, private, and public companies with SaaS applications, healthcare, expense management, supply chain and logistics software, as well as AI-driven applications.

Throughout his distinguished corporate career, Alan has been deeply involved in bringing numerous leading-edge technologies to market, most of which are integral to our work and personal lives today. He has been a Strategic Advisor and Fractional Executive to leading companies, including Johnson & Johnson, Merck Pharmaceutical, Accur8 Software, and BestTransport (now Descartes Systems), where he successfully drove senior leadership-directed projects and helped align sales and marketing efforts, refine go-to-market strategies, and expand market opportunities. His strategic consulting expertise has been sought by various VC-funded AI software application providers, including Forma.ai and Insite AI.

His specific areas of expertise include:

– Sales-Marketing alignment
– Lead generation improvement
– New product/technology innovation
– Expanding go-to-market capabilities via direct sales, indirect channels, and partners
– Building new marketing and sales teams/optimizing existing team performance
– Leadership and coaching to up-level and improve rising executives
– Fund raising and strategic exits
– Change Management
– Go-to-market strategies and expanding market opportunities

Alan’s experience also includes leading SaaS software companies as their Chief Marketing Officer, including BestTransport (Descartes Systems Group), Kewill (e2open), Bamboo Rose, Avotus Corp., and Progress Software.

He received an MBA from Boston College and a BA from Brandeis University.

Paul Rhoda

Paul Rhoda is a Partner in TechCXO’s Revenue Growth Practice. He is most frequently called upon by Boards, investors, and senior management teams to fix growth problems and improve revenue durability as an interim and fractional Chief Revenue Officer and Chief Sales Officer.  Paul is a gifted leader and problem solver, having grown revenues and businesses despite some of the most challenging economic cycles and seemingly impossible circumstances.

During his distinguished career, Paul has served as:

Head of Business Development, Revenue Partner (The Alexander Group, Inc.)  – In this role, he launched a sister company start-up focused on creating and supporting implementation options for the revenue growth consulting work performed by AGI for their PE portfolio businesses.   In addition, he worked as a consultant helping B2B businesses accelerated sales processes, enhance compensation plans, design go-to-market strategies, expedite digital transformation, and optimize deployment of selling personnel. He doubled annual revenues 3 years running and continuously expanded provider partnerships and new client logos.

Vice President of Sales, BI Worldwide – BIW is a privately-held, global provider of SaaS-supported sales and channel incentive systems, employee engagement platforms, learning and development services, and consumer loyalty solutions. For over twenty year, Paul led his teams to achieve record growth year over year.  Many top performers under his mentorship achieve multiple performance awards and promotions.

Paul has also held senior sales leadership and general manager roles with Maritz, Olsten, Baxter, and Techaid.

Paul’s practice is focused on enabling clients to develop and execute strategies that:

  • Grow revenues by double digits year over year.
  • Accelerate new and organic revenue growth
  • Improve cross-functional alignment and profitability
  • Enrich pipeline volume, quality, and analysis
  • Maximize the value proposition for strategic and enterprise accounts
  • Dramatically improve executive and outcome-based selling
  • Increase confidence in forecasts and sales execution
  • Build a profit-focused revenue growth culture
  • Optimize the effectiveness of compensation and incentive strategies
  • Boost leads, referrals, and brand awareness through digital transformation
  • Integrate the “push” and “pull” approaches to growth to enhance results

He received his BS – Management and Marketing from Indiana University’s Kelley School of Business.

Rhonda Willingham

As a Partner at TechCXO, Rhonda Willingham serves healthcare technology and diagnostics companies as a Fractional CMO, CRO, and Chief Commercial Officer. With nearly 30 years of healthcare executive leadership — and a clinical foundation as a Registered Nurse — she brings a rare combination of commercial rigor and firsthand understanding of how healthcare actually works.

Growth-stage healthcare companies stall not because their solution is wrong, but because their go-to-market strategy isn’t aligned with what their target market is actually trying to solve. Rhonda works with healthcare tech and diagnostics vendors to close this gap — building GTM strategies, sharpening messaging for health plan, provider, and employer buyers, and developing the commercial infrastructure that drives sustainable revenue growth. A distinctive element of her practice is pressure-testing messaging and pitch decks with relevant industry contacts before they reach the market — catching what buyers will push back on before it costs a deal. Critically, the work doesn’t stop at strategy. Rhonda partners with leadership teams to drive execution — and when implementation resources are needed, TechCXO’s bench of experienced director-level practitioners across marketing, sales, revenue operations, and technology provides hands-on support without the overhead of full-time hires.

Areas of Expertise

  • Health Plan Market Access Strategy — all lines of business, including Commercial, Medicaid, and Medicare Advantage
  • Go-to-Market Strategy & Execution for Healthcare Tech and Diagnostics
  • Revenue Operations & Pipeline Infrastructure
  • ICP Definition & Buyer Segmentation
  • Omnichannel Marketing & Brand Positioning
  • Pitch Deck Development & Messaging Pressure-Testing
  • Fractional CMO, CRO & Chief Commercial Officer Engagements
  • AI-Powered Diagnostics Commercialization
  • SaaS Revenue Turnaround & Commercial Transformation
  • Value-Based Care & Risk Model Market Entry

Recent Engagements

Interlace Health – Engaged as Fractional Chief Commercial Officer to assess and reset the company’s revenue engine during a critical transition from legacy software to SaaS. Defined ICP, rebuilt sales and marketing alignment, introduced structured pipeline and forecast discipline, and built the foundation for a scalable RevOps function — including recruiting a dedicated RevOps leader. Advised executive leadership on organizational design and talent alignment.

Nox Health – Serving as Fractional CMO for this telehealth-based sleep health company targeting large self-insured employers. Spearheaded market-facing messaging and value proposition development, optimized marketing team structure and roles, and streamlined omnichannel marketing operations to drive growth and enhance brand impact. Hired full-time CMO.

Biodesix (Nasdaq: BDSX) – Built health plan market access strategy for this AI-driven liquid biopsy and lung cancer diagnostics company — translating clinical evidence into the financial and outcomes language that drives payer coverage decisions.

DermTech – Developed health plan market access messaging strategy for this AI-powered dermatology diagnostics company, aligning clinical value with payer priorities to accelerate coverage conversations.

Orbita – Developed GTM strategy targeting health plans as a net-new buyer segment for this conversational AI patient engagement platform used by Mayo Clinic and Mass General — from value proposition development through sales process design.

Roche Diagnostics – GTM strategy and market viability assessment for new AI-powered digital diagnostic algorithms targeting appropriate care through data and analytics. New market penetration into health plan and provider segments.

Career Highlights

Prior to TechCXO, Rhonda held senior executive roles spanning healthcare technology, diagnostics, and services.

As EVP of Marketing and Product Development at Avalon Healthcare Solutions, Rhonda led the industry’s first initiative to digitize near-real-time lab results and apply proprietary analytics to deliver actionable insights to health plans and providers. Successfully drove a 50%+ increase in sales close rate and created a $50M+ pipeline in year one through a full company rebranding and repositioning.

As VP of Business Development at New Century Health, she developed fully capitated financial risk partnerships with regional and national health plans for this oncology and cardiology specialty care platform — expanding the pipeline by 200%. NCH is a wholly-owned subsidiary of Evolent Health.

As VP of Digital Health and Innovation at Medecision — the largest independent SaaS care management platform in the US supporting 50M+ lives across nearly 100 health plans — she led the company’s digital health strategy and drove Triple-Aim outcome partnerships integrating the platform with workflow and analytics applications for at-risk health plan clients.

As SVP of Sales & Marketing at VRI, she drove the industry’s first remote fall detection at-risk contract with a national Medicare Advantage plan — 25,000 members, predictive analytics, ROI greater than 8:1 — while building GTM strategy across four simultaneous market channels: health plans, integrated channel partners, referral sources, and dealers.

Additional roles include EVP of National Sales at Alere Health (now Optum), where she exceeded revenue targets four consecutive years by 12–15%, generated $25M in annualized new revenue, and opened a $40M Managed Medicaid pipeline as an early mover; SVP of Sales & Marketing at Gordian Health Solutions (now Onlife Health); and VP of Sales at CorSolutions Medical (now Optum), where she grew new revenue from $7.2M to $51.6M in 24 months. Career began as a Registered Nurse at Emory University Hospital on the hematology-oncology and bone marrow transplant unit.

Education

Bachelor of Science in Nursing, University of Florida — High Honors, Sigma Theta Tau Honor Society

Professional Affiliations

Women Business Leaders of the US Health Care Industry Foundation (WBL); Break into the Boardroom; Health Information and Management Systems Society (HIMSS); Health Enhancement Research Organization (HERO); Advanced Technology Development Center at Georgia Tech (ATDC), where Rhonda served as a mentor to early-stage health tech founders.

Speaking Engagements & Publications

  • “Digitized Lab Results Accelerate the Success of Value-Based Care,” Today’s Clinical Lab, April 2022
  • “The Best is Yet to Come: Ecosystem Members Share their Success Models,” Qualcomm Life Connected Health Ecosystem Conference, August 2015
  • “Enabling Connected Health to Meet the Needs of Vulnerable Populations at the State Level,” Medicaid Health Plans of America, Washington, D.C., October 2013
  • “Communicating Value: A Strategic Business Imperative,” Care Continuum Alliance, Phoenix, AZ, October 2013
  • “Workplace Wellness and the Use of Financial Incentives,” American Cancer Society Corporate Impact Conference, Denver, CO, June 2013
  • “Next Generation Incentive Design: Are Outcomes the Measurement of the Future?” Keynote, World Congress, Employee Health and Human Capital Strategy Congress, Orlando, FL, February 2013
  • “Guidance for a Reasonably Designed, Employer-Sponsored Wellness Program Using Outcomes-Based Incentives,” JOEM, July 2012